SmartPlay

Visual Identity and Packaging Design tailored
to a new division of mobile gaming equipment.

SmartPlay logo

The SmartPlay logomark is designed to emphasize the 80’s gaming-console fever simply fused with bold modernist lines.

Colour Palette

Colour Logo Applications

Logo Grid Construction

Logo + wordmark spacing

Typeface


SmartPlay MVP Edition Packaging

The packaging is designed for a memorable first impression with an easy read of the product, dominated by the SmartPlay Red.

Packaging sketches

Business Cards

Client

SmartPlay

Type of Project

Brand Identity

 

Type of Client

Entertainment

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